We all had the feeling that Apple was working on a wearable – it had to be – but what it would turn out to be, and when it would ship, was anyone’s guess.Īt the same time the likes of Motorola and Samsung were going at it in the world of Android smartwatches. The rumors of an iWatch were very much in their infancy, with no real details to go off and just a faint whiff of optimism in the air. The story actually takes me back to before the Apple Watch was a real thing. And not necessarily in that order and some more than once. How I got here hasn’t been as simple as most though, because I feel like I have been through the four stages of Apple Watch purchasing – elation, denial, buyer’s remorse and confidence.
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